Choosing the right products are crucial to every makeup routine, but the tools used for application can be just as, if not even more, crucial.

People use all sorts of techniques and tools to apply their makeup, from makeup brushes and sponges to even just their hands.

If you have been to Sephora in the past few months or looked at beauty magazines, I am sure you have heard of or seen the beautyblender. Yes, the tiny, pink, egg-shaped sponge that will leave your wallet $20 emptier, but the hype around this sponge is no joke.

From makeup artists to celebrities to video bloggers, people are raving about the beautyblender.

beauty blender
Use the beautyblender for all types of makeup. Photo by: Sarah Ro

Recently I was finally able to get my hands on the beautyblender and I admit, though I was excited, I was every bit as skeptical about the product.

The number one rule when using the beautyblender is that it must be damp. Take a couple of seconds to run it under warm water and squeeze the water out. Within seconds, you will see the sponge expanding to double its size.

Another rule is you should not rub the sponge around your face as you would do when applying makeup with your hands. You should tap or bounce the sponge around your face instead.

I dot my face with my everyday BB cream and then began to tap the beautyblender on my face. Within a few taps around my face, I was pleasantly surprised. The sponge beautifully blended my makeup and did not look cakey at all.

My face looked as natural as if I had not applied anything, but I still had the coverage and even skin tone from the BB cream. It had taken less than 30 seconds to get a natural, dewy base makeup. The beautyblender has now taken its place in my everyday makeup routine. Not to mention, the bright pink color of the sponge adds a cute pop of color on your vanity.

Remember, the beautyblender can be used with a variety of products. Don’t feel limited to just using it to apply your foundation or BB cream. It also blends out concealers and cream blushes very well.

Next time you’re at Sephora, I highly recommend you check out the beautyblender.

Sarah is a senior business student double-majoring in Marketing and HR Management. She loves to read, write, explore new cities and watch TedTalks. Her favorite college experience was studying abroad in Seoul, South Korea. In the future, she hopes to continue writing- both professionally and personally.