Celebrity appearances attract university students to clubs, many times on college nights. Photo/ MCT Campus

Charlotte nightlife is becoming increasingly popular, especially with the large university crowds. College nights are constantly jam-packed at various venues Uptown with students filing in the doors at all hours to dance and socialize.

Many Charlotte nightclubs have being playing host to various celebrities, whether it is during or after concerts, or even just for an appearance.

Butter nightclub, part of the NC Music Factory, advertised Vinny Guadagnino to be in attendance later this week. The TV personality famed for starring in “Jersey Shore” is scheduled to show up at Butter on Friday, January 13th.

With “Jersey Shore” having such a huge university fan base, advertising that one of the most popular cast members is going to be in the university area and at a frequented night club seems like a guarenteed way to reel in even bigger student crowds.

But what will the attendees really be getting?

The same event took place in early 2011, and while many UNC Charlotte students dressed to impress and waited in a long line to hang out with Guadagnino, they did not realize that they would not be getting what they expected.

UNC Charlotte sophomore Bethany McMullen was among the crowds last year to excitedly enter Butter, expecting a thrilling night meeting a celebrity. But what actually came of the evening was much less thrilling than what was hoped for.

“When I heard that Vinny was going to be at Butter I thought that he would be engaging the crowds like he is portrayed as doing on ‘Jersey Shore,’ so I immediately expected him to be socializing,” said McMullen.

“However, when we arrived at Butter about an hour before he was expected to be there we discovered that they had roped an area off for him to sit with a few lucky VIP ladies.”

McMullen was not able to say that she danced, hung out with or even conversed with Guadagnino at all. She described how her night involved being one among a large crowd of people wishing that Guadagnino would interact with them in some way.

“When he finally arrived he simply sat in the V.I.P. area and bobbed his head with the music talking to a few people. He never once acknowledged the hoard of people gathered in Butter to get a glimpse of him,” McMullen explained.

So why have an advertised celebrity guest appearance if the person is simply going to be on display? McMullen’s bad experience made her form opinions regarding the reasoning behind it.

“I think certain clubs have celebrities make appearances to promote business. It was also ironic that Vinny was making an appearance on College Night when 18+ are allowed into the club. It was definitely a smart business move.”

To entertain students in university areas, celebrity appearances that are more interactive can prove to be a completely different experience, which can potentially draw more people in to the event.

McMullen noted a more pleasant night out in Charlotte last year when Deena Cortese, another cast member of “Jersey Shore,” came to Whisky River in 2011. According to McMullen the TV personality was out on the floor hanging out and dancing with her fans, resulting in a much better experience for the club-goers.

With the large amount of different-scale night clubs in and around Charlotte, it is hard to tell what could be expected each time at the occasional celebrity appearances.

With this year’s Guadagnino appearance falling on a night other than college night, will the evening’s events be different?

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Haley Twist is the former Niner Times Editor-in-Chief. A Religious Studies student who worked with the Niner Times for two years, she has previously served as the Lifestyle Editor and the Arts & Entertainment Editor for the paper. She is a 2012 recipient of the Randall Beavers Memorial Award and a 2013 recipient of the Shameka Smith-Hamilton Award.

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