For the record, I literally did not see this coming. However, I was well aware of Wendy’s Twitter account having a very sassy (but lovely) attitude that cracks me up every time I read it. This is a mixtape that I could not take seriously; the whole time I was just sitting there with a big grin on my face.
Why can’t I take this seriously? Well, it’s pretty self-explanatory; a fast food franchise (and a really good one) has the balls to make five tracks literally boosting themselves and demolishing the competition around them in the most contemporary and trendy way possible. A way for them advertise themselves and their food, and for now this has gotten people’s attention.
I like how they brought in a girl to rap on the mixtape; after all the name of the restaurant is named Wendy’s and the logo has a girl in it. Although musically it follows the standard trap beats that are quite common to hear. The lyricism in this mixtape justify my point of not taking this seriously. For example, take a look at “Rest In Grease” (who makes these titles?). Wendy’s asks McDonalds why the ice cream machine is always broken, the lack of innovation, and the slow drive-thrus all in a borderline robotic flow.
Then there’s “Holding It Down” where Wendy’s proclaims that she’s “Socrates ‘cause all your ideas just come from me” towards McDonald’s. At this point I’m sitting here thinking what they (McDonald’s and Burger King) are going to do after this? If they do try to respond with a diss track of their own, then I’m probably not going to bother with the rap game.
Why? Because this is will become a big commodity. While the advertising and marketing may work, this is completely absurd to see fast food chains have a go at music in general. While this is not the first time some food company has attempted this (see Hamburger Helper’s “Watch the Stove”), the idea of it is really absurd.
After watching Anthony Fantano’s (theneedledrop) review of this mixtape, there was one thing that that I fully agreed with; when this is looked back upon decades from now, people are going to look at how silly this was when it came out. But that’s probably going to be the beauty about this mixtape in the future, it’s a product of the 2010s, a decade where the youth have become attached to smartphones, Twitter, Instagram, and Snapchat (such as yours truly).
The way I see it, this is literally a comedy mixtape that is a manifest of Wendy’s Twitter account in a musical form. No more, no less, simple as that. And there’s nothing wrong with it. Now if you’ll excuse me, I’m going to buy a Dave’s Triple Cheeseburger.
Label: Six Course Inc.